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August 08, 2005
next step in blogging
This one is easy, the next step in blogging is aggregation just like I've told everyone I've come across. So no surprise to see, filter.msn.com which is essentially planet.mozilla.org or the aggregation one at mozillazine.
To do something like MSN Filter is like an instant portal, not very hard to do and the incentive on the blogger side is there if they're getting paid via advertising. The things is, in order for this aggregation to succeed, it needs to happen at a local level. Aggregation at a high level still requires top content providers so if you want Tech News you should be pulling in Walt Mossberg, Om Malik, David Pogue, etc and not some random blogger.
Some reporters and news agencies are really afraid of what's happening in the blog space. If they took the time to understand it and get blogging incorporated into the system it would work great. Let's get Ray Ratto (from SF Chronicle) blogging about Bay Area sports and have it syndicated in even more places then where he has it today.
Anyhow, this would be a great strategy for AOL, nscp.com, Ask Jeeves, and Yahoo as they're in the process of thinking up what the next portal looks like.
Posted by rebron at August 8, 2005 09:51 PM
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